The Honda car brand appeared in 1946, on the day of the founding of the company of the same name by Soichiro Honda. Initially, motorcycles were produced under the Honda brand. However, Honda motorcycles are still very popular among amateurs and professionals from all over the world. However, we might never have seen a Honda vehicle if the Japanese government had not given permission for the Honda brand to enter the automotive market. The fact is that at the time it was believed that Honda would compete with Toyota, Nissan and Mitsubishi, and ultimately harm the interests of the country. In 1966, the first small Honda sedans appeared, and after 4 years the export of cars to various countries began. At this time, the company was quite successful, and the company's engineers began to develop an economical and safe car. The result of many years of work was the Honda Civic, which production began in 1973. In 1973, Honda cars became real bestsellers in the US and Europe, after the Gulf countries curtailed oil production and thereby raised gasoline prices several times. This period can be described as a real heyday for Honda. In particular, the subcompact Honda Civis, were sold out immediately, only having time to leave the assembly line. Today, a huge number of equipment is produced under the Honda brand: cars, trucks, motorcycles, airplanes, scooters, marine engines, electric generators, motor pumps, marine engines, lawn mowers, robots. The main components of Honda's success are the reliability of the cars produced, the use of modern technological solutions and an original marketing strategy