Ashtray 97803430 

Brand: Fiat/Alfa/LanciaItem number: 97803430

Fiat, Alfa Romeo, and Lancia are three legendary Italian automotive brands with a rich history and cultural significance. Fiat, founded in 1899, is known for its innovative and affordable vehicles. Alfa Romeo, established in 1910, has gained fame for its sporty style and high performance. Lancia, founded in 1906, is renowned for its elegant and technologically advanced models, as well as its participation in rallying.

Throughout their development, all three brands were acquired by Fiat Group, becoming part of one of the largest automotive conglomerates in Italy. This union allowed the brands to interact, exchanging technologies and innovations, which contributed to the growth and development of each brand.

In 2021, Fiat Group merged with Groupe PSA to form Stellantis, one of the largest automotive conglomerates in the world. Under the Stellantis umbrella, Fiat, Alfa Romeo, and Lancia continue to produce vehicles under their own brands, maintaining their uniqueness and heritage.

Original parts for Fiat, Alfa Romeo, and Lancia vehicles are sold under a common OE brand. This ensures high quality and compatibility of parts for various models, facilitating efficient service and repair of these brands' vehicles. The joint parts brand reflects the unity and integration of the companies within Stellantis while maintaining the high standards of quality and reliability expected from each of these historic automotive brands.